Leadership knew River adoption was low, but no one could see where it was breaking down. A repeatable reporting process brought visibility—and adoption reached 98% in three weeks.
AWS Billing launched River to standardize how Customer Service representatives submitted tickets. Leadership knew adoption was low, but no one could see where it was breaking down. Without visibility, every discussion ended the same way: a broad reminder to the whole team, and no real change.
Adoption reached 98% in three weeks. Leaders shifted from broad reminders to coaching the specific teams that needed it, and Customer Service got a standing feedback loop with the River product team.
The real problem wasn't adoption. It was visibility. Once people could see where adoption was breaking down, they knew exactly where to focus.